MAK LUBRICANTS-NEW PACKAGING LAUNCHED IN NEPALPosted On: June 17, 2018 By : AutoLife Team
Bharat Petroleum Corporation Ltd. has launched a completely new packaging range for their flagship brand, MAK Lubricants on 16th June 2018 at Kathmandu. The launch was presided over by their Chairman & Managing Director, Mr. D. Rajkumar and other senior company officials. Siddhartha SJB Rana, Executive Chairman, Sipradi Trading Pvt.Ltd., BPCL’s exclusive lubricant distributor in Nepal, along with other senior Sipradi officials were also present along with dealers, customers and other business associates.
Inspired by Technology and Performance, the new pack of MAK Lubricants has a futuristic Gen-X profile which is sure to stand out on the shelf. The new design features tamper evident cap, two handle grip, unique texture around handle grips, curved profile in front for ergonomic gripping and anti-gurgle feature at the neck for a consistent and smooth flow of oil while pouring, ensuring a delightful experience.
The new MAK Lubricants is designed by M/s Tata Elxsi, one of the best industrial design agencies worldwide. The new packs have been launched after a series of field trials and comes in 4 contemporary colors which are categorized as follows :
Red – For petrol engine segment
Gold – For premium segment (petrol / diesel)
Blue Grey – For diesel, gear oil, specialties segments
Green – For Agri and Eco-Friendly segments
In brief, keeping the customer in mind, the package design is user convenient and premium in terms of materials and build quality, assures authenticity, and comes with a distinct look, color and finish.
Mr. V. Anand, Executive Director at BPCL stated,“Our new pack truly represents the BPCL values of innovation, care and reliability. Providing value to our stakeholders in terms of innovative product and service offerings have always been of utmost importance to us, and we are committed to delivering only the best to our customers. The very first launch of our new pack in Nepal signifies our long and fulfilling association, both with this amazing country as well as our oldest overseas distributor, Sipradi Trading Pvt. Ltd.”