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INTERVIEW | DEEPAK K. AGRAWAL: VICE PRESIDENT, JAGADAMBA MOTORS PVT. LTD.

Ever since its launch in India, the Apache RR310 has left a strong impression in the two wheeler market. The race thoroughbred has plenty of high tech design and features that have fans on their toes with anticipation. TVS’ flagship racer the Apache RR310 now sets course to make its mark in Nepal. We discuss with Mr. Deepak K. Agrawal, the Vice President at Jagadamba Motors Pvt. Ltd.,– his expectations on how it will fare in the market.

WITH THE LAUNCH OF THE APACHE RR310 IN THE PIPELINE, WHAT DOES THE FUTURE HOLD FOR TVS IN THE EVER SO COMPETITIVE TWO WHEELER MARKET?

In the present context of the twowheeler market, TVS is the king in terms of a wide variety of range. For example, we have all the range of bikes and scooters, starting from commuters to racing series in motorcycles and these are used for multiple purposes. With such a huge range, TVS is always committed to providing quality and time driven product as demanded by time and market. With the launch of the Apache RR 310, we are very confident to have an increase in the market share and to build a positive aspiration towards our brand and continue our commitments towards our customer’s confidence.

HOW HAS THE MARKET SCENARIO BEEN FOR TVS PRESENTLY?

We are one of the fastest growing brands in Nepal last year in terms of market share and customer satisfaction. We have a wide spread network for sales, service and spare parts. We are focused on quality products with best after sales service and availability of spare parts. TVS is now among the top 5 brands in two wheelers in Nepal.

WHAT ARE YOUR PLANS FOR THE NEW APACHE RR310? HOW IS IT GOING TO COMPETE IN THE MARKET?

We will be launching the RR310 this month, it will be a big launch for TVS as Nepal is tilting towards higher CC market and Nepalese youth have a big craze for higher CC bikes with racing and Motor Sports. Hence, the RR310 would be an aspirational product. The RR310 is one of the best products made by TVS in the BMW platform. It would be wrong to compare RR310 with other bikes as it is unique in every means compared to other available two wheelers in Nepal.

WHAT IS IT THAT YOU THINK WILL MAKE THE APACHE RR310 UNIQUE? WHAT ARE THE USPS OF THE MOTORCYCLE?

As I said, it has a superb build quality and TVS has designed it with 35 years of experience in racing. Keeping in mind the racer requirements, all the necessary precision and dynamic have been met.

WHAT KIND OF SALES FIGURES ARE YOU EXPECTING FROM THE MOTORCYCLE? ANY PREDICTIONS FOR HOW WELL THE APACHE RR310 WILL BE ACCEPTED BY THE CUSTOMERS?

We have been getting lots of queries about this product as it has already been launched in India. Hence, we are being selective in terms of selling this bike in all areas. Our focus will be the urban market. We are very confident about the Apache RR310 as we can feel the excitement of the followers from daily queries in our social media accounts. This will surely kill the thirst of Nepali riders and will be highly demanded among young riders.

WHAT KIND OF MARKETING APPROACH WILL TVS BE TAKING FOR THE RR310?

The Apache RR310 has been built with special features and high end materials. It has a very niche market and we aim to satisfy the specific market need. We are planning to have special showrooms, workshops and racing events for our followers.

AS FOR THE AFTER SALES SERVICES, HOW WILL IT BE TAKEN CARE OF IN TERMS OF THE APACHE RR310?

We will train specific mechanics, have dedicated workshop in 4 zones of Nepal only to cater the RR310 service.

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