Honda

Honda

Categories

IN CONVERSATION WITH: DEVASHISH BISWAS, VOLKSWAGEN NEPAL

Devashish Biswas, Assistant General Manager- Marketing, Volkswagen Nepal, speaks to Autolife Nepal on the company’s outlook towards the Nepalese market and the all-new Tiguan.

AL: HOW DO YOU DEFINE THE MAIN CHARACTERISTICS OF A VOLKSWAGEN CUSTOMER?

DB: As Volkswagen is a premium brand, we have a premium category of customers, who know about the qualities of a good car and are more concerned about the comfort, power, safety and performance of a premium car.

AL: WHAT IS VOLKSWAGEN’S STRATEGY FOR THE NEPALESE MARKET?

DB: Our strategy for the Nepalese market is to make available the world renowned Volkswagen cars which come loaded with the latest German Technology, so as to provide the customers the best of Innovation, Power, Comfort, Performance and Safety and a steady assurance of drive pleasure.

AL: CAN YOU GIVE A BROAD IDEA OF YOUR ATL AND BTL MARKETING STRATEGIES?

DB: For us, ATL and BTL activities have their own importance for marketing, and the percentage varies according to the activity.

AL: WHAT ARE THE ATTRIBUTES YOU LOOK AT TO MEASURE THE SUCCESS OF A CAMPAIGN?

DB: It’s very simple. Whatever campaign we introduce, our main goal is to make our customers happy. If the customers are happy then the campaign becomes automatically successful.

AL: WHO DO YOU SEE THE DIRECT COMPETITORS FOR THE NEW TIGUAN AND WHAT WILL WIN THIS COMPETITION IN TERMS OFCOMPETITIVE ADVANTAGE?

DB: There are few compact SUVs who are the direct competitors of the all new Volkswagen Tiguan. Regarding the competitive advantage as compared to rivals, the new Tiguan’s 2.0L petrol/ diesel engine paired with the 4MOTION intelligent all-wheel drive system based on the MQB platform, makes it stand out in the segment.

AL: WHAT ARE THE IMPROVEMENTS OVER PAST TIGUAN MODEL?

DB: The all new Volkswagen Tiguan is an urban compact SUV powered with the latest generation 2.0L TSI and TDI engine mated to a 7 speed automatic DSG transmission. Like the attractive exteriors, the cabin of the New Tiguan is something that we’ve never experienced before. The cabin-room is plush and luxurious. The ergonomics are right and there’s ample space at the front and the rear. The boot space is decent too.

Similarly, the latest generation of the Tiguan hosts several class leading lifestyle features like LED illuminated panoramic sliding roof, electronically adjustable seats, three zone climatronic air conditioning, leather seats with heating system, automatic rain sensor wipers, cruise control, keyless smart key entrance, LED headlamps with DRLs, LED tail-lamps, push button start and park assist among many others.

AL: HAS THE DIESEL-GATE SCANDAL MADE ANY IMPACT IN THE NEPALESE MARKET?

DB: Not really. Actually, it was regarding the emission standards in US, which we can’t compare with the Nepalese market as the Euro standard in US is 6 whereas it is only 3 in Nepal. In spite of all these scandals, Volkswagen Group became the world’s No.1 selling Automobile group in 2016.

721 Total Views 3 Views Today

Related post

INTERVIEW| Mr. SALIL SHRESTHA | D-LIFESTYLE

D-lifestyles have set a statement with their Vespa scooters and now they have Aprilia to step up their game. The SR series of scooters by Aprilia has been in the market for quite some time with the presence of SR150 offering people with a sporty scooter. Now, D-lifestyles has brought in the second iteration of […]

Read More

10th ENFIELD RENDEZVOUS & POKER RUN: THE THUMP THAT BINDS

One of the most intriguing thing about motorcyclists is the brotherhood that binds them and this same statement is what Poker Run has always stood for. Now entering the 10th phase of becoming the biggest ride in the Himalayas. Enfield Rendezvous and Poker Run is an event dedicated to all the Royal Enfield riders around […]

Read More

SUZUKI CELERIO-X| THE STYLISH HATCH

Have you ever had that feeling where you wish you had a smaller car just so that you could fit into that narrow street or squeeze into that tight parking space? The combination of narrow roads and high number of automobiles plying in the streets is a deadly combo leading to more traffic jam. The […]

Read More

WELCOME TO THE JUNGLE | HYUNDAI CRETA & i20 ACTIVE

Everybody will agree to the fact that occasional vacations are mandatory. It helps you unwind and take a breather, away from the stress of working and all the hassles that you go through day in day out. By this we don’t mean working at Autolife is stressful, but everyone deserves a good holiday where they […]

Read More

GALLOPING TO FAME- THE FORD MUSTANG GT

It seemed like a far fetched dream to see an iconic American muscle car roaming the narrow and pot hole filled streets of Kathmandu anytime soon. However Ford Nepal with the introduction of the Mustang GT have fulfilled the dreams of many to see this beast of a car in the flesh. It is a […]

Read More

Shadow Top Brand Shadow