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Discussing The SUVs Market In Nepal With Bardan Basnet

The sport utility vehicle (SUV) and pick up truck segments of the automotive market have a strong following all over the world, and Nepal is following suit. To know if the market is equally promising in Nepal and whether or not SUVs are really a good option for our roads, we caught up with Mr. Bardan Basnet, the GM of Mahindra Motors and asked him a few questions.

Here is what he had to say.

1 How is the market of SUV’s in Nepal?

I would say that the market of SUVs are growing and holds a good potential in our market.

2 How are thr market reviews?

There is no denying that sports utility vehicles (SUVs) are increasingly becoming popular among car buyers, here in Nepal. The market reviews are also quite promising, As a result of the spill over effect of Indian market most Automobile players getting into this segment will avail many budget SUVs option in days to come.

3 What is your target Group? Have you observed SUVs to be popular among any particular group in Nepal?

Our target group includes individuals with long/frequent commuting, and those who own travel companies and Institutions. There isn’t any particular group as such. If given a choice, the Nepali consumers would prefer to have SUVs as a second car.

4  is the benefit of riding an SUV in comparison to other cars?

The benefits of riding an SUV in comparison to other cars are safety, the capability to go anywhere, road stance and robustness. In addition to all this SUV and crossovers are also designed with a smooth ride in mind. Their suspensions are meant to soak up road imperfections, and allow for smooth handling. The result is a ride that’s a lot quieter and more comfortable than what you find in other vehicles.

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5 According to you what are the factors to consider when making the decision to purchase an SUC?

Power and Power and torque; an underpowered SUV lacks the core element of its category. The other factors that should be focused upon are gradient access; ground clearance, high stance seat with good visibility.

6 What do you think are the factors favoring the growth of SUV segment?

The SUV has become more affordable due to import of Indian made SUVs. Along with this, the ease of vehicle financing and the road conditions have favored the growth of this segment.

7 What extent is an SUV a need for Nepali road?

Considering the fact that 77% of Nepal consists of hills and mountains, you could say

8 How would you describe the auto industry in Nepal?

A mere 1.6% of households in Nepal own four wheelers. If the economy and the prosperity of the working class people improve, there is ample room for development of the auto industry.

9 What do you think are the key challenges for the auto sector in Nepal?

In spite of being one of the major revenue earning sectors for the government, their policies ironically do not favor the growth of the auto industry. It is one of most capital-intensive sector and has slow ROI.

10 Are you passionate about cars and bikes? Which was your first vehicle?

Yes I am, passionate about them, especially four-wheelers. My first car was Suzuki Alto.

11 What is your dream vehicle and why?

My Dream Vehicle is the Bugatti Veyron. It is considered the fastest car on road.

12 Most memorable moments while driving or riding?

There are many. One that comes to mind is a 12-hour drive I made from Dhangadi to Accham (Mangelsen) and back to Dadeldhura without stopping. That was memorable.

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