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GENESIS CAFÉ: THE BEST OF BOTH WORLDS

Much in tune to what it stands for, Genesis Café has truly endeavored to start something new. Genesis Café is definitely a place we can see ourselves hanging out in. Opened by a duo of motorcycle enthusiast with professional backgrounds in cooking, it is a safe haven for like-minded people like us.

Genesis has become an easy spot for people to come together and talk about motorcycles, travelling and the lifestyle over some good grub. We sat down with the Co-owners of Genesis Mr. Ateet Shrestha and Mr. Saujan Man Pradhan.

How did you get into this segment? Where did the idea come from?

Back in 2012, when we were travelling around Nepal a lot, we wanted to start something that would be a hub for bike enthusiasts and the travelers like us. The whole idea started in Australia and then in Nepal. Being a chef by profession I (Ateet Shrestha) wanted to mix the two and create a place where we could do both. Genesis is the fruition of that very concept. It is the place where people come to talk about things they love and eat. After positive responses from other fellow riders we got the place and got the ball rolling. However, just as we were beginning to take our stride, the earthquake happened and we had to postpone everything. Fortunately we are in operation now.

The combination of coffee and bikes draws in a lot of customers.

How has the price sensitivity of the market affected you?

Yes, we agree that it is a price sensitive market but we cater to a niche. From our point of view, as a business, you cannot please everyone. But having said that, we try to include customers from all walks of life, bikers or non-bikers. Still, the focus of this place was to bring the people who had a passion for travelling to one place and we think we have been successful in doing. And I think we are reasonable enough in the price range as well. There are so many restaurants and bars opening up that this industry has become too competitive. But, we are not just about the food. It is the ambience that we provide that makes things different. We are not denying that we don’t care about the profit at all, after all, we are a business and we have to sustain in the market. But yes, we try to stay within a reasonable price range.

How do you describe the people who frequent Genesis Café? Has the footfall lived up to your expectations?

The people who come to here are mostly motorcycle enthusiasts, travelers and foodies. We talk about trips we have been on, the terrains we explored and the food that we had the chance to eat the way it was meant to be eaten.

We didn’t have any expectations as such when we started out but after we did we have had a decent amount of customers. Rather than having extremely high expectations, what we wanted was to do the right things. We believed that over expecting at the get-go would hamper the whole point of Genesis which was to bring in people who share the similar passion of riding and travelling. But yes, things are slowly falling into place. Business is also growing gradually and we are happy with what we are doing now.

Genesis is one of the few of its kind in the city—what’s that like?

Well mixing food and travelling for us goes hand in hand. Whenever we go on trips we always focus on what is there to explore in terms of food. Having said that, we always try and get more information and the culture behind the food there is. And we have events like that as well. Last time we went to Mustang and we have an event coming up where we try and create the Thakali Khana set from the recipe we got there. It is a  proud moment for us being in this field, we are lucky to be the first one to do it but we are proud of what we are doing. So, we are researching and exploring lots of places in Nepal and coming up with the recipes that we can plate up at Genesis. We basically find inspiration from places that we visit while going on different rides to different places. And this not just about food, this is about tourism. Yes, Nepal is known for its natural beauty but if we look at the food we have in Nepal, we are so diverse and so amazing and that is a segment we can foray into for our tourism industry as well. The feedback we have is very positive and our customers appreciate the food, the ambience and the people here.

Did you have any obstacles in mixing your profession and passion together? If so, what would you want to say on that?

Yes, there were obstacles but that is just how it is for everyone in the market. BikerzAus Nepal was also a step towards that. Biking or riding as a passion was always frowned upon and it is actually so because it is dangerous if it is not properly done. What we want to do is not change the scenario as a whole but to at least see the good side to it. Travelling makes us socialize with people and it makes us open minded about the cultures and the life style and learn so many things that people can only imagine. It is so important for the youth to visit our country and explore. Nepal is amazing and we must first start by exploring the country ourselves.

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