Nepal Lube Oil Limited (NLOL)recently launched the Gulf Untrasynth X in Nepalese Market. This product was promoted in the road of Kathmandu, Bhaktapur and Lalitpur (three major districts of Nepal) The marketing target areas were the PCMO retailers, service stations, taxi stands and workshops.
The event lasted for 7 days, from 11 AM to 8:30 PM. The major objectives were to inform the target customers about the Gulf Ultrasynth X and its features and qualities from technical aspects. And the second objective was brand awareness.
During the roadshow, the team also distributed flyers, pen, keyring and tshirts to the public and target customers. Along with the promotion, huge amount of feedbacks were also collected from the customers. The company believes this event has brought a huge impact in terms of brand awareness in targeted areas.
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