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INTERVIEW: Mr. GYANENDRA CHAND| ASSISTANT GENERAL MANAGER| PIONEER MOTOCORP

Pioneer MotoCorp has recently been appointed as the distributor of Nissan for Nepal and they have signed an agreement with Nissan Motor Corporation Japan. The agreement allows the company to import Nissan vehicles manufactured in Japan, Thailand and India. We had a chance to talk with Mr. Gyanendra Chand, who is associated with Pioneer Motocorp for the last 3 and a half years as Assistant General Manager. Here’s what he had to say about the new Nissan Terrano which has been highly sought after and has been recently launched in Nepal.

Can you give a brief introduction about the new Nissan Terrano?

Nissan is a well-known brand in Nepal. And being one of the oldest and trusted brand, we have recently launched the new Terrano. The Terrano is a global product that has sold many units since its introduction in Europe, North America and Japan since its production in 1993. We wanted the Nepalese people to experience the same product. The recent launch of the new Terrano and the attention it received during its launch showed that the decision to bring the new Terrano to Nepal was spot on. We have high expectations that it will have a successful run in the market.

As the New Terrano is in the compact SUV segment, what is its USP that is different from other vehicle from in this segment?

The compact SUV is a competitive segment and Nissan has 20-25% of the automobile market share. Our USP lies in the reliability, trust, durability and style which Nissan provides. Nissan is the one of the world’s largest manufacturers and the new Terrano being the product of the same company shows all the characteristic that the name ‘Nissan’ has been known for years. Terrano is a proven SUV as it has been in production for many years and has many units in Europe, North America, Japan and others. The New Terrano comes with 22 new features, spacious interior, smarter and bolder looks.

 How much of the market share are you hoping to capture in this segment?

With the new Terrano, we are sure that we will be on the top in this segment. The Terrano, in comparison to our competitors, is a better product, which is available at an exceedingly competitive price, and also has a history behind the name which has proven to be reliable, durable, tough; so we will be at the top in this segment.

What is your sales strategy for the New Terrano?

Our sales strategy for the new Terrano is to make it available in the lowest possible price in the Nepalese Market. Not just the new Terrano, we plan to make all of our products, current as well as the future available at the lowest possible price which is beneficial for the company as well as the customers. Pioneer Moto Corp, plans to do the same with another brand it has been associated with, Datsun.

How focused are you in the after sales service?

We are more focused on the after sales service then the actual sales of our products. We are in the process to extend our service stations and are planning to establish a lavish service station in Kurintar. Also, we are planning to open more of our service centers in the Kathmandu valley so we can provide better and quicker services to our customers. Also in our pipeline, we are planning to establish 13 touch points outside the valley where sales, service and spare parts are available all in one place.

Can you provide some information about Pioneer Moto Corp’s portfolio?

Pioneer Motocorp was established in 2014 and is one of the renowned company in Nepal. Primarily, Pioneer Motocorp used to sell Datsun cars, but now as Nissan is also associated with the group, we have been providing the Nissan vehicles as well. In the hatchback segment, we have Micra, for sedans we have Sunny, the new Terrano is a compact SUV; in the pickup segment,we have Navara and in the luxurious SUV segment, we have X-Trail.

What other cars are you planning to bring in the Nepalese Market?

We were planning to bring the new Terrano in Nepal a lot quicker, but better late than never. Now that we have brought a good product in the Nepalese market at an affordable price, we are planning to introduce different product from the Nissan brand in the long run. Following the new Terrano, in our product line-up we are planning to bring Patrol, Urvan and electric cars like Nissan Leaf, which is one of the best-selling electric vehicles in the world.

As we are talking about electric vehicles, how feasible do you think electric vehicles are in Nepal?

In the past, electric vehicles were definitely not feasible in the Nepalese market. But, in our current situation, we can hope to see a lot more electric cars than in the past. There are fewer to no power-cuts today and the world is moving towards protecting the environment. And also, as Nepalese market is highly influenced by the Indian market, it also effects on the use of electric vehicle in Nepal. The Indian market is also slowly moving towards eco-friendly vehicles and same might occur to the Nepalese market. With the establishment of more hydropower plants in process, the future for the electric cars in the market seems bright.

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