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INTERVIEW WITH SHINICHI KUROKAWA, SUBARU

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Shinichi Kurokawa, Deputy General Manager, Asia Sales and Marketing Section, Asia Business Department, Subaru Overseas Sales and Marketing Division 2, who was recently in Nepal for a business trip explains the growth drivers for the company’s Nepal business, dealing with competitors, and the competitive advantages of owning a Subaru. Excerpts:

How do you see the Nepali Automobile Market? Do you find anything exciting or unique as compared with other Asian markets?

Although the Nepali automobile market is not a huge market, it is poised for a gradual leap in the coming years. Regardless of the size of the market, we have a loyal customer base and we are satisfied with it.

What, according to you, are the segments in which Subaru needs to penetrate in the Nepalese market?

We are not looking at other segments because we have limited models. We can’t import all models because Subaru is very strict on the quality of fuels and road conditions. Hence, we will cater to the same SUV segment but there will be product upgrades. The XV, which is very popular in the Nepalese market, will receive a new upgrade soon. It will be based on the new Impreza. We will be launching the new-gen XV in the Nepalese market this year. We are very confident that this new model will be a success.

What is your roadmap for the Nepalese market this year?

We are a niche market. Our intention is not expanding in volume but serving our customers better in terms of aftersales and customer satisfaction. We want our niche customers to love their Subarus and be happy with our services. We also want to make people aware about the technologies introduced by Subaru and the uniqueness of the brand.

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How would you describe your journey in the Nepalese market?

We have seen a positive and steady increase in the last 10 years. During this period, we have maintained a healthy customer base in spite of limited models. As we move together with Vijay Motors Pvt. Ltd in this journey, we hope our customer base will increase further over time.

What makes Subaru stand out from the competition?

Our DNA is what makes every Subaru a Subaru. It’s our constant focus on performance, safety and protecting the retained value of your Subaru that makes Subaru distinct from any other car brand. We have long been highly regarded for our performance technologies. Similarly, we have also made safety an integral part of every vehicle.

Lastly, what are the benefits of owning a Subaru as compared with other Japanese manufacturers?

First and foremost, it’s important to know what makes a Subaru a Subaru and how the other brands stack up. The Subaru boxer engine provides a smooth ride with long lasting dependability. It provides the perfect combination of balance, power and efficiency as compared to our competitors. Secondly, Subaru’s are equipped with a broad range of safety features and systems. We have a thorough array of active and passive safety features to protect you and your family. These are the reasons why Subaru owners are so loyal and passionate about their cars and why Subaru is the safest choice for you and your family.

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