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KNOWING MAK LUBRICANTS | IN CONVERSATION WITH MR. ROSHAN KUMAR SHRESTHA DGM-LUBES AT SIPRADI TRADING PVT. LTD.

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The Lubricant industry is something that’s closely intertwined with the automotive industry and a major segment in the secondary market of the industry. This has been quite evident with the fact that lubricants play a major role in after sales products for vehicles and combustion engines can’t just perform well without them. If you own a car or a bike, you most certainly have used engine oil at one point or the other. You know how it is important to have engine oil for your vehicle to be running smoothly and how lubricants play an important part in vehicle maintenance. So, with all that being said, we decided to go in and get to know one of the major players in the lubricant industry, MAK lubricants. Here, we have a conversation with Mr. Roshan Kumar Shrestha, DGM-Lubes at Sipradi Trading Pvt. Ltd.

WHAT IS THE PRESENT STATUS OF MAK LUBRICANTS IN THE NEPALESE MARKET?

If we are to look into the present context, MAK Lubricants is in the leading position in the overall lubricant market. Currently, we are doing really well in the commercial vehicle segment and we are also focusing on two wheelers, tractors and construction equipment. So, looking at the present status of MAK Lubricants in the Nepalese market, I must say that we are doing quite well and we further strive to retain our position in the market.

CAN YOU GIVE US SOME INSIGHTS ON THE RANGES OF PRODUCTS THAT YOU ARE CURRENTLY SELLING IN THE MARKET?

Talking about our product range, we have got products that cater to all the different segments from commercial vehicles to two wheelers. Even within these segments we provide different ranges of products according to requirement of the market. For example, in the commercial vehicle segment we have lubricants from CF-4 grade to CI-4 plus grades. We do not compromise with the grades of lubricants that we provide and prioritize quality over cost which basically means at Mak we believe in providing products with superior quality. And just like that, even if we look in the two wheeler segment, we are providing high graded lubricants without different viscosity levels; 20w40, 10w30, 15w50. We even have different specialized offerings for scooter and high end motorcycles. Not just that but we even have various options for four-wheelers, passenger cars and diesel engines. So overall, we offer various grades of lubricants according to the requirement of the market. Also with our new packing we believe that our products will appeal to a larger customer base.

WHAT ARE MAK LUBRICANTS’ STRENGTHS COMPARED TO COMPETITORS?

As mentioned earlier, we are really conscious about the grade of lubricants that we provide, even for hydraulics and industrial sector. And in two wheelers, tractors, commercial vehicles, passenger vehicles and construction equipment, we pay a lot of attention to the grade of engine oil that we are providing to the market and I believe that we have to be conscious about the quality of products that we sell. With that being said, we believe in long term customer relations and retaining the market with the quality products that we offer and not try to sell products at a lower price which would rather hamper our customer base.

WHICH SEGMENT ARE YOU FOCUSING MORE ON AT THE MOMENT?

Currently, our main focus is on the two wheeler segment. This is because the two wheeler market has to be one of the largest growing markets and I believe that we can exploit this market to our benefits. So, just as the two wheeler market is growing, we are trying to grow simultaneously to cater to the larger customer base. And for that, we have been striving to work our way so we can exploit this segment to its fullest and our current focus is set on growing in the two wheeler segment.

WHAT ARE THE MAJOR CHALLENGES FACED BY A MAK LUBRICANTS?

If you look at the lubricant industry right now, there are more than 300 competitors including all the small and big brands with various products. It seems like this will not stop and the number will only get bigger and bigger as time passes on. And to top it off, the government doesn’t pay much attention to what is being imported. For example, in case of cars, only BS III compliant vehicles are imported but that is not the case with lubricants. The grades of lubricants aren’t monitored and we don’t know what comes in. So, if that keeps happening, we won’t know what kind of grades or base oil lubricants are being imported and lower quality lubricants will only hamper the environment. I see this as a major challenge which will not allow for this industry to grow.

HOW HAVE YOU PLANNED TO EXPAND AND GROW AS A BRAND?

As I have previously mentioned, MAK is among the leading brands in the lubricant industry and we strive to be number. We will be taking a 360 approach to our expansion, in the sense that we will be focusing on each and every segment and grow in that particular segment. We aim to be the market leader in each segment by providing high grade quality products.

WHAT OBJECTIVES DO YOU AIM TO ACHIEVE IN THIS FISCAL YEAR?

Our main objective has been and will be to retain our position as the number one lubricant brand. We have planned to grow and be able to cater to a larger market by not only increasing sales but also imports. We strive to be more competitive and provide the customer with the best that we can offer.

ALSO, PLEASE EXPLAIN THE COMPANY’S EFFORTS TO ENHANCE ITS OPERATIONS IN THE NEPALESE MARKET.

So, to enhance the market, we will be putting out a healthy competition so that the industry grows. Also, we will be enhancing customer experience as well by making the people aware about lubricants and why they opt for something that are higher in grade rather than purchasing something that cheaper and of a lower quality.

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