Honda

Honda

Lionel Messi becomes Tata Motors’ global brand ambassador

Taking its marketing strategy to the next level , Tata Motors has signed-up the football maestro, 4 consecutive times Best Player of the World, Lionel Messi, in a long-term association as its global brand ambassador to promote and endorse its passenger vehicles, globally. To start with, Tata Motors will first roll-out the association campaign, #madeofgreat, starring Lionel Messi.tatamotorsleomessi1Announcing the association, Mayank Pareek, president, Passenger Vehicle Business Unit, said, “We are very excited to have Lionel Messi on board. Through this powerful campaign we will communicate the values & ethos of the passenger vehicle business. As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally. This is the first campaign in the series and many more will unfold as we move on in this long-term association. We hope our customers like this new campaign and we look forward to their continued support.” leomessitatamotors1The Passenger Vehicle Business will be undertaking an overall brand association campaign with a brand ambassador for the first time. This will be a long-term partnership for endorsing Tata Motors range of passenger vehicles, globally. The Company will also  launch an exclusive, limited edition merchandising range of this association in India. With this association, Tata Motors embarks on an exciting journey to connect with its global audiences effectively.

We wish both brands the best of luck and success with this new association.

1405 Total Views 1 Views Today

Related post

HYUNDAI VENUE LAUNCHED IN INDIA

Hyundai Launches India’s First Fully Connected SUV – ‘VENUE’. Hyundai VENUE has been developed with keeping in mind direction such as solid presence, refreshing driving experience and seamless connectivity. Hyundai has designed the venue for Smart Young Progressive Customers. The Hyundai Venue is “Connected to Excitement” with Blue Link Technology which has 33 new connected […]

Read More

FORD FIGO The New Hot Hatch!

Welcome to Jodhpur, the second largest city in Rajasthan, India. In case you’re wondering how we got there, well it’s all thanks to the very generous people over at G.O Automobiles Pvt. Ltd. (Ford Nepal) and Ford India. We were flown and accommodated at the very beautiful Taj Hari Mahal, Jodhpur where we were briefed […]

Read More

FORD FIGO 2019 : The New Hot Hatch!

Welcome to Jodhpur, the second largest city in Rajasthan, India. In case you’re wondering how we got there, well it’s all thanks to the very generous people over at G.O Automobiles Pvt. Ltd. (Ford Nepal) and Ford India. We were flown and accommodated at the very beautiful Taj Hari Mahal, Jodhpur where we were briefed […]

Read More

APRILIA RACING AND GULF AIM FOR TOP IN MOTOGP

APRILIA RACING AND GULF AIM FOR TOP IN MOTOGP -Piaggio Group’s technical flagship, Aprilia Racing, joins forces with global lubricant icon Gulf, in a multi-year partnership deal for the world’s top motorbike racing championship. After two years working together in global motorcycle racing’s upper echelons – in the World Superbike Championship arena – the iconic […]

Read More

MERCEDES AMG S65 FINAL EDITION REVEALED

Mercedes-Benz has finally revealed the MERCEDES AMG S65 Final Edition, the last of its kind. The V12-powered S 65 Final Edition will be limited to just 130 units worldwide,which will be finished exclusively in Obsidian black metallic paint and will get copper and carbon fibre accents. The S 65 Final Edition is powered by the […]

Read More

Shadow Top Brand Shadow