Lionel Messi becomes Tata Motors’ global brand ambassadorPosted On: November 3, 2015 By : AutoLife Team
Taking its marketing strategy to the next level , Tata Motors has signed-up the football maestro, 4 consecutive times Best Player of the World, Lionel Messi, in a long-term association as its global brand ambassador to promote and endorse its passenger vehicles, globally. To start with, Tata Motors will first roll-out the association campaign, #madeofgreat, starring Lionel Messi.Announcing the association, Mayank Pareek, president, Passenger Vehicle Business Unit, said, “We are very excited to have Lionel Messi on board. Through this powerful campaign we will communicate the values & ethos of the passenger vehicle business. As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally. This is the first campaign in the series and many more will unfold as we move on in this long-term association. We hope our customers like this new campaign and we look forward to their continued support.” The Passenger Vehicle Business will be undertaking an overall brand association campaign with a brand ambassador for the first time. This will be a long-term partnership for endorsing Tata Motors range of passenger vehicles, globally. The Company will also launch an exclusive, limited edition merchandising range of this association in India. With this association, Tata Motors embarks on an exciting journey to connect with its global audiences effectively.
We wish both brands the best of luck and success with this new association.