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NADA AUTO SHOW 2016: SUZUKI CARS

Suzuki cars were the center of attraction at the 2016 NADA Auto Show thanks to the immensely popular and anticipated “Vitara Brezza” which was launched there. The new launch received a lot of attention and they even had on show a Vitara Brezza decked out with aftermarket accessories. The Baleno and Swift accompanied the Brezza in the massive eye catching stall setup. NEW LAUNCH: VITARA BREZZA

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PRICE: Nrs 35, 99,000 – Nrs. 44,39,000

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Conversations with Mr Karan Chaudhary, Executive Director, Chaudhary Group

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With the new Vitara Brezza launching in Nepal, what is expected in terms of sales and the reaction of the customers?

Vitara Brezza is one of the most awaited SUVs in the country. We are expecting to capture high sales volume in this segment and, we are more than hopeful to achieve the target set.

What do you think Vitara Brezza has to keep in mind considering the increasing competition in this segment?

The Utility vehicle segment is one of the fastest growing segments in the country. As more and more customers are upgrading to this segment, it is only natural that car brands jump into the band wagon with their capable products. For Vitara Brezza, we are going to keep it simple. We will focus on its strong points i.e. Best- in-segment styling, high performing diesel engine that puts out class leading mileage and some features that are not available in other models while providing lowest running cost to the customer.

What are the key objectives you set out to meet with the Vitara Brezza?

We are already the number 1 in passenger car segment and vans. However, we don’t command the same position in the utility segment. We hope the Vitara Brezza will change that. With this, we target to be the absolute number 1 car seller in the country.

What are your expectations from this year’s NADA Auto Show (in regards to sales, offers, promotions, branding)?

Like always, we expect to have a healthy number of customer inquiries. Being close to the festive season where car sales are at its highest, we expect this auto show to kick start our festive sales. Hopefully we will be able to stand out in the crowd.

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