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TATA MOTORS LAUNCHES NEW SUB-BRAND ‘TAMO’

As a core element of its transformation journey ‘FutuReady’, Tata Motors has announced its new passenger vehicle strategy and introduced its new sub-brand – TAMO.  To secure a future position in a rapidly changing automotive environment, TAMO will offer products and solutions catering to the discerning needs of customers, new approaches, technologies, business- models and partnerships. In line with this new strategy, Tata Motors’ portfolio will include a mix of brand enhancing products and ones that are well aligned to the rising aspirations of the different target customer segments.

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TAMO will be a new, separated vertical unit which will operate in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. This includes sportscars, premium vehicles and vehicles with alternative propulsion methods like hybrid, electric and maybe even fuel cell technology. The company will now introduce 7-8 product variants from two platforms, for greater coverage and sizable economies of scale. The first product developed by TAMO will premiere at the upcoming 87th Geneva International Motor Show on March 7, 2017.

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TAMO will address six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness.

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