Honda

Honda

Categories

TATA MOTORS LAUNCHES NEW SUB-BRAND ‘TAMO’

As a core element of its transformation journey ‘FutuReady’, Tata Motors has announced its new passenger vehicle strategy and introduced its new sub-brand – TAMO.  To secure a future position in a rapidly changing automotive environment, TAMO will offer products and solutions catering to the discerning needs of customers, new approaches, technologies, business- models and partnerships. In line with this new strategy, Tata Motors’ portfolio will include a mix of brand enhancing products and ones that are well aligned to the rising aspirations of the different target customer segments.

tatamotorstamo

TAMO will be a new, separated vertical unit which will operate in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. This includes sportscars, premium vehicles and vehicles with alternative propulsion methods like hybrid, electric and maybe even fuel cell technology. The company will now introduce 7-8 product variants from two platforms, for greater coverage and sizable economies of scale. The first product developed by TAMO will premiere at the upcoming 87th Geneva International Motor Show on March 7, 2017.

tatamotorstamonewsportscar

TAMO will address six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness.

1205 Total Views 1 Views Today

Related post

HYUNDAI VENUE LAUNCHED IN INDIA

Hyundai Launches India’s First Fully Connected SUV – ‘VENUE’. Hyundai VENUE has been developed with keeping in mind direction such as solid presence, refreshing driving experience and seamless connectivity. Hyundai has designed the venue for Smart Young Progressive Customers. The Hyundai Venue is “Connected to Excitement” with Blue Link Technology which has 33 new connected […]

Read More

10th Year anniversary | Volkswagen Nepal

Pooja International Nepal Pvt. Ltd., the authorized importer of renowned car brand “Volkswagen” which means “People’s car” in Germany organized a press conference today to mark the celebration of its 10 th Anniversary in Nepal. In the spirit of this joyous occasion, Pooja International Nepal Pvt. Ltd revealed its “10 special offers” to its prospective […]

Read More

FORD FIGO The New Hot Hatch!

Welcome to Jodhpur, the second largest city in Rajasthan, India. In case you’re wondering how we got there, well it’s all thanks to the very generous people over at G.O Automobiles Pvt. Ltd. (Ford Nepal) and Ford India. We were flown and accommodated at the very beautiful Taj Hari Mahal, Jodhpur where we were briefed […]

Read More

THE ALL NEW BIG SUZUKI WAGON R | UNVEILED NEPAL

CG|Motocorp the authorized distributor of Suzuki four wheeler to Nepal and automotive division of CG l Holdings launched the 3rd generation Wagon R today. The Big New WagonR is poised to impress customers with its bold design, enhanced space, comfort, next generation infotainment system and advanced K-series engine offering excellent fuel efficiency and driving pleasure. […]

Read More

Hyundai New Year Delight 2076

Laxmi Intercontinental P. Ltd., the sole authorized distributor for Hyundai Automobiles in Nepal has launched “Hyundai New Year Delight” scheme to mark Nepalese New Year 2076. Under this scheme, the customers can get the privilege of New Year benefits which is available in all Hyundai showrooms across Nepal. The scheme offers attractive cash discount, free […]

Read More

Shadow Top Brand Shadow