Yamaha Nepal is looking for a bigger slice of the Nepalese scooter market.Deepak Rauniyar , AGM-Sales and Business Development,Yamaha Nepal, talks about Yamaha Nepal’s roadmap to Autolife Nepal.

Do you feel that Yamaha Nepal has an exciting portfolio of products that addresses every segment of the market?

Yes, we do because we have a portfolio that addresses segment of the market. We have four segments for bikes suited to customers from every age group and every financial status. Also, we have a scooter segment which is targeted towards the teenagers.

How does the scooter market in Nepal stack up? What is Yamaha Nepal’s share in the scooter market?

The scooter market in Nepal is booming right now. The demand and growth for scooters is phenomenal. It is because the mentality of people has changed compared to the past. Today, you can find customers from both sexes owning a scooter because it is very comfortable and easy to ride.

Besides, scooters also provide a sense of independent to women. They don’t have to ask anyone to drop them off or pick them up in any situation. Currently, we have 22% of share in the scooter market but our target is to reach 26% in the future.

The Fascino scooter did very well for Yamaha Nepal. However, sales of Ray, Ray Z and Alpha have not been that satisfactory. Does this bother you?

Yes, Fascino is doing very good in the market and it is also performing better than other Yamaha scooters. When our other series were launched, they also picked up the pace and reached a certain level of sales from which we are satisfied with.

Referring to the second question, all our scooters possess different characteristics; hence, the target group is different. We have planned a series of marketing and advertising promotions to cater to all these segments.

When you talk about world class, does it mean world class in terms of performance or the build quality? Similarly, do you feel your Blue core technology has delivered big time?

Obviously, when we talk about quality we not only indicate sales but also the service processes which resonate with our brand name and utmost customer satisfaction. For example, we store the spare parts of a model even if that model is not performing well in the market.

This shows how serious we are when it comes to maintaining our quality. Also, we have our own finance agency, which helps our customers to get suitable auto loan. Yes, we do feel that our blue core technology has delivered because it has increased the power, mileage and the performance capability of our products and plus it is an environment friendly technology which makes things better for the nature as well.

Related post

TVS Ntorq 125 XT launched in India

TVS Motor Company has launched its new scooter–the Ntorq XT–in India. The newly launched scooter is the company’s most expensive model in its Ntorq-125 series. The XT is based on Ntorq’s disc brake variant, but comes loaded with new features and technology. The scooter has been launched in India at a starting price of INR 1.03 lakh.

Read More

Ioniq 5, Kia EV6, and Taigun nominated for the 2022 World Car Awards

The Hyundai Ioniq 5, Kia EV6, and Volkswagen Taigun have all made it to the 2022 World Car Finals in their respective categories. The Ioniq 5 has been nominated in three different categories, the EV6 in two, and the Taigun in one.

Read More

GWM Haval H6 earns five-star ANCAP safety rating

Great Wall Motor’s (GWM) HAVAL H6 has received high scores in the rigorous Australasian New Car Assessment Program (ANCAP) crash test,

Read More

Komaki debuts in Nepal with two electric scooters–the Venice and the SE

Komaki Electric Vehicles, the Delhi-based EV maker, has debuted in Nepal with the launch of two electric scooter models: the Venice and the SE. Unity Trading Concern Pvt. Ltd has taken the role of distributing the Komaki Electric vehicles in the country. Design The Venice, a retro-styled scooter, comes with a circular LED headlight, LED […]

Read More

Taro’s Imola scooter enters the Nepali market

The Italian brand Taro, which produces its vehicles in China, has entered the Nepali market with the introduction of a 150cc scooter–the Imola.

Read More

Shadow Top Brand Shadow