TATA H 5

TATA H 5

Categories

IN CONVERSATION WITH: RISHAV KHETAN, MAXXIS TYRES NEPAL

Any one passionate about automobiles knows the importance of investing in a good set of rubbers. You can never underestimate the importance of a good set of tyres, they are the only contact point between you and the road and one of the primary factors in providing a safe and comfortable ride/drive.

Thankfully, there are a number of distributors in Nepal that cater to the demands of customers who look for good quality tyres. Bhagwati International are the authorized distributors of Maxxis Tyres in Nepal, and we sat down for a chat with their Director Rishav Khetan.

AL: What is the present status of Maxxis tires in the Nepalese market?

RK: Maxxis has been in the Nepali market for over a decade now and we have received a great response owing to the excellent tyre performance and strong built of the tyres, which provides our customers with the best traction and tyre life. Initially we focused more on the light commercial and van segment, but in the past 3-4 years we have expanded our range a lot and are covering motorcycle tyres, passenger car radials, SUV, 4×4/offroad, van, light truck, truck bus radials.

AL: What are Maxxis’ strengths as compared to other manufacturers? How technologically advanced and globally competitive is Maxxis Tires?

RK: Our Main strength, I would say, is the product itself. Apart from that, Maxxis has extensive sponsorship programs which allows the brand to be represented by sportsmen and women and teams in top sports events around the globe, which helps to promote the company in a positive manner.

Maxxis has been working with its partners worldwide to deliver 100% Quality, 100% Service, and 100% Trust, which has been the company’s Motto. In order to do so the company invests heavily in its Research and Development efforts with 5 R&D centers around the world and a 850,000 sq. m. proving ground in Shanghai, which has a state of the art test track, 13 real-world surfaces and Intelligent watering system for precise wet testing.

AL: Which segment are you focusing more on?

RK: Our number 1 selling segment is still light commercial and van segment where Maxxis is the first preference of most customers. Our main focus has been towards promoting our 4X4 / off roading and Truck Bus Radial (TBR) range. In order to do so we have partnered with Yeti Offroad Club and Huwoma Thar Adventures. For the promotion of the TBR segment we have conducted interaction programs with many fleet owners and retailers to explain them the benefits of switching to radial tyres from nylon tyres and the strengths of Maxxis TBR range.

AL: What are the major challenges and opportunities faced by a multi-national brand? What are you doing to grow the brand?

RK: One of the major challenges about working with a multi-national brand is grey market imports from open markets like Dubai, Hong Kong, Singapore, etc. which poses a great threat for official dealers like us, because we invest a lot of time and money in promoting the product and creating a strong brand presence.

There are a lot of opportunities as well of working with multinational companies. A lot of their resources and know how is passed down to us, there is continuous support from parent companies to dealers whether it is marketing support or promotional offers. And because of the global presence it is easier for us to create trust amongst our customers.

We carry out a series of marketing campaigns to promote Maxxis in Nepal. Along with advertising in major auto magazines and televisions we also participate at the auto shows, take forward our branding efforts at points of sales, sponsor motorsport events and teams. We visit our dealers who are outside the valley on a regular basis to check their performance and to help them boost sales. We also provide seasonal sales offers for the customers.

AL: What objectives do you aim to achieve in this fiscal year? Also, please explain the company’s efforts to enhance its operations in the Nepalese market.

RK: Our main objective in this Fiscal year is to increase our market share in the Motorcycle tyre and Truck Bus radial segments as these are new segments for us as well. After securing a decent market share and acceptance from the Passenger Car segment we entered TBR and Motorcycle tyres market last year. It has been difficult for us to make a strong hold in this segment as it is mostly dominated by Indian tyres which are priced comparatively lower than our products. The main challenge for us is to convince customers to switch from the brand they are currently using. We are working hard to build this trust by offering sales offers, lifetime guarantee schemes and sponsorship programs in related field.

2926 Total Views 1 Views Today

Related post

Hertz files for US bankruptcy protection as car rentals evaporate in pandemic

The more than a century old car rental firm Hertz Global Holdings Inc filed for bankruptcy protection on Friday after its business was decimated during the coronavirus pandemic and talks with creditors failed to result in much needed relief. Hertz’s board earlier in the day approved the company seeking Chapter 11 protection in a US […]

Read More

F1 teams agree to cut costs with budget limit of $145 million

Formula 1 teams on Friday agreed to cap spending at $145 million next season as the sport attempts to counter the financial fallout from the coronavirus pandemic, media reports claimed. With the 2020 season yet to get underway and with 10 of the scheduled 22 races already either cancelled or postponed, the 10 teams hammered […]

Read More

Organisers cancel 2020 New York auto show

Organisers said on Friday they were cancelling the 2020 New York auto show that had previously been pushed back until August, citing the ongoing coronavirus pandemic and the venue’s use as a field hospital. The show, which was initially set for early April and is typically used to unveil new vehicles, was set to take […]

Read More

France warns Renault could disappear; Nissan plans job cuts

Europe’s car industry was put on alert for more job losses on Friday as a French minister warned Renault could disappear if it didn’t get help soon and a Japanese news report said partner Nissan was considering 20,000 layoffs, with many in Europe. Renault and Nissan have been in a carmaking alliance for the past […]

Read More

While US economy slides, heartland auto dealers cry out for more trucks

Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. “Our biggest issue will be if we don’t get more inventory,” said Bill, general sales manager of Stew Hansen Chrysler Dodge […]

Read More

Shadow Top Brand Shadow