Ferrari show off new SF1000 car with a touch of theatre

Ferrari showed off their 2020 Formula One car with a theatrical show of pride and passion on February 11, assuring success-starved fans that it was also very different under the skin to last year’s model.

The SF1000, marking the Italian team’s 1,000th race that comes up this year, is the car Ferrari hope can end six years of Mercedes domination and dash Lewis Hamilton’s bid to equal Michael Schumacher’s record seven titles.

If the red machine looked superficially similar under the stage lights to the 2019 version, team principal Mattia Binotto said appearances were deceptive.

“We have been as extreme in all the concepts as we could,” he told a global audience watching as the car made its appearance on stage at Reggio Emilia’s opulent Romolo Valli opera house.

“The entire car, power unit, has been packaged to have a very narrow and slim body shape.

“It may look very similar to last year but, believe me, it’s completely different and a lot of the concepts are very extreme,” added the Swiss-born Italian, who is starting his second year at the helm.

Four-times world champion Sebastian Vettel, on stage with 22-year-old Monegasque team mate Charles Leclerc, gave it his immediate seal of approval.

“I like it a lot,” said the German, who also showed off his Italian in addressing the audience. “And it’s a little bit more red than last year.”

Ferrari won three races last year, two for Leclerc and the other for Vettel, and finished runners-up to Mercedes who won both titles for an unprecedented sixth successive season.

The 2019 season proved a particularly cold shower for the only team to have competed in every championship since the start in 1950, with the car raising hopes by being quickest in pre-season testing only to then fail to deliver as expected.

Both the team and drivers made errors, while a lack of reliability also led to likely wins slipping through their fingers.

Presenting the new car away from Maranello for the first time, in a nearby city famed as the birthplace of the Italian flag and with fans thronging the square outside, Ferrari’s presentation put emotion centre stage.

A violin soloist played, cymbals clashed and a youth orchestra performed stirring Formula One-themed music as the team put on a show before the serious work of testing starts in Barcelona on Feb. 19.

Some 350 men and women from the racing department took their seats in the auditorium and were recognised as Ferrari’s ‘unsung heroes’ by president Louis Camilleri.

“We all share a passion for the prancing horse,” he said. “We are all very conscious of the huge responsibilities that lie on our shoulders.”

Ferrari last won a drivers’ title with Kimi Raikkonen in 2007, and a constructors’ championship in 2008.

The season starts in Australia on March 15. (REUTERS)

Related post

Škoda Kushaq All Set for Launch in Nepal

Škoda’s much-awaited Kushaq will be launched in India at the end of this month. MAW Enterprises, the official distributor for Škoda vehicles in Nepal, has announced that the MQB-AO-IN Platform-based model will arrive in the Nepali market in Shrawan. Škoda Kushaq is the first SUV to use the Czech carmaker’s MQB-AO-IN Platform–built using the VW […]

Read More

The 2021 MotorHead MH 150 R Soon to Enter Nepal

The upgraded version of the MH 150 R is slated to enter the Nepali market in mid-July. SLR Techno and Trade, the authorized distributor of Motorhead bikes in Nepal, has recently announced that the 2021 version of the motorcycle will feature multiple technical upgrades and a slew of new design elements. The MotorHead MH 150 […]

Read More

Models in the market: Pure EV electric scooters

Pure EV, a Hyderabad-based company, sells reasonably priced electric two-wheelers in Nepal. Among them are the EPluto 7G, Etrance Plus, and the Etrance Neo. The company is known for offering stylish models that provide quite the bang for the buck. White Lotus Motors Pvt. Ltd, the authorized distributor for Pure EV e-scooters in Nepal, launched […]

Read More

Honda CB 350 DLX Launched in Nepal

Syakar Trading Company Pvt. Ltd, the authorized distributor for Honda motorbikes and scooters in Nepal, has launched the Honda CB 350 DLX in Nepal. The bike was launched via a YouTube video premier by the Chairman of Syakar Trading Company Pvt. Ltd, Saurabh Jyoti. The Honda CB 350 DLX–which inhabits the middle-weight, modern-classic segment–features a […]

Read More

Coming Soon: Pre-Booking for the NIU Gova 03 Now Open

The NIU product portfolio for Nepal will soon be extended with the entry of the latest model from the brand–the NIU Gova 03. With this addition, Nepalis who want to go electric will have one more option to choose from. Eco Infinity Private Limited, the sole authorized distributor of NIU scooters in Nepal, have announced […]

Read More

Shadow Top Brand Shadow