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FORD: REDEFINING THE AUTOMOTIVE INDUSTRY


Henry Ford (right) and famed racing driver Barney Oldfield in 1902, with the Ford 999 racing automobile.

Ford vehicles have always been thought of as strong and rugged while still being affordable to the masses. But do you know the story behind the iconic American company before it grew into the behemoth that we now know and love today? 

STARTING THE BUSINESS 

Henry Ford founded the Ford Motor Company in 1903 after failing in his first venture, the Detroit Automobile Company. He reached out to 11 associates and managed to raise capital for his new venture. The first car off the assembly was the highly successful Model T and the demand for the car was so great that Ford developed new mass-production methods to build the car quickly and fulfil the ballooning number of orders. This was a monumental shift in the car manufacturing industry as cars became cheaper and more affordable to the masses. 

Before Ford’s assembly line, cars were limited to wealthy people. 

EXPANSION 

Ford vehicles were so popular that investors from Canada set up the Ford Motor Company of Canada to sell Ford automobiles
in Canada. As sales continued to grow, Ford opened its first international sales branch in Paris in 1908. The Model T was so successful that there over half a million were sold by 1914. Ford continued to expand and by the end of the 1920s, they had more than 20 overseas assembly lines in Europe, Latin America, Canada, Asia, South Africa and Australia. 

The world could not get enough of Ford’s Model T. 

WORLD WAR I AND WORLD WAR II 

The first World War impacted many car manufacturers and Ford was no different. Interestingly, in 1915 Henry Ford went on a peace mission to Europe with other pacifists to try and stop World War One. He did eventually support the war effort and the Model T became the underpinning for Allied military vehicles such as the Ford 3-Ton M1918 tank and the 1916 ambulance. 

Before the Second World War erupted, Ford had a close relationship with Germany. While many foreign-owned factories were taken over by the Nazi Government, Ford managed to keep his but he had no control over them.
The Ford factories in Germany contributed hugely to the build-up of the German Armed Forces. With its factories and vehicles, Ford played an important role in World War I as well as World War II. 

DOING BUSINESS IN NEPAL 

In Nepal, Go Automobiles Pvt Ltd is the sole distributor of Ford automobiles.
The relationship between Ford and GO Automobile has made it possible for an iconic brand to be made accessible in Nepal. The first showroom was located in Thapathali, Kathmandu, where it is equipped with highly trained staff and the latest tools to make sure customers get the best service. 

Marketing executive Pankaj Yadav said Ford is committed to ensuring world-class service to customers. He added, “Ford believes that every owner is a brand ambassador of the company”. 

In its Nepal portfolio, Ford sells Figo, Figo Aspire, Fiesta, Freestyle, Ecosport and Endeavour which are imported from India while the company imports Raptor and Ranger from Thailand. Like the industry shifting assembly line, Ford introduced the first compact utility vehicle in Nepal with the launch of the Freestyle. 

According to the company, Ford customers enjoy a low cost of ownership, easy availability of spare parts and the vehicles offer value for money. Ford also regularly hosts events such as Wilderness Get-A-Way and other road trips to showcase their car’s capabilities and durability. 

AutoLife will be getting a first-hand look with upcoming trips to Mustang and Manang in Ford vehicles. Stay tuned for more updates. 

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