KUSHAL SHRESTHA,PAWON VERMA-CFMOTO NEPALPosted On: December 21, 2017 By : supervisor
We sat down with Kushal Shrestha and Pawon Verma (CFMOTO Nepal) to discuss the booming and lucrative motorcycles segment in Nepal. The motorcycle company, which has embarked on an aggressive marketing strategy, is targeting a bigger slice of pie of the performance segment.
How has the reception been for CFMOTO in Nepal?
Since we started campaigning for CFMOTO on social media, we have had an amazing response from the riding community. Although we were slightly worried about the reception in reality, motorcycle enthusiasts loved our products. We are grateful that our products have been warmly received by the customers. Also, the interest for owning an international brand has grown up drastically in the recent years.
(Click here for the review of the CFMOTO 150 NK)
Which segment, according to you, is the most important for CFMOTO in Nepal?
There is no one such particular segment which we deem important. We have a product line-up from 125 to 650 cc. But at the moment, the most important segment for us is the 150cc segment as it appeals to the people due to the design, cost, performance and affordability. The 400NK and 650NK have also been well appreciated. We are also coming with two new products in 2018 that shall fill the needs of many.
(Click here for the review of the CFMOTO 400NK)
How many units are you planning to sell in a year?
We have already sold 29 units since September and we still have a decent number of bookings for the next lot. The numbers could have increased had the custom procedures been hassle free. Our target is to sell a total of 90 units by December.
Some of your competitors are doing exceptionally well in the Nepalese market. How difficult it is for you to create a totally new brand identity and inform customers?
The 2-wheeler market in Nepal has drastically improved in the past couple of years for which KTM deserves much appreciation. The Austrian manufacturer played a major role in uplifting the local motorcycle community not only in terms of riding but also in wearing proper gears, using good quality lubricants, moto-vlogging and being well informed about parts and service terms.
We have riders who now compete in International circuits. Also, the success of local platforms like Racemandu, Enfield Rendezvous & Poker Run, Saturday Rides, Stunt Shows, Crossmandu and Himalayan Roadies etc. speaks the craze and passion for motorcycle related activities. In recent years, the acceptance for International brands in Nepal has also grown up. Brands like Benelli, CrossFire, CrossX, Ducati and now CFMOTO have matured the local motorcycle community.
Having said all of these, we are very happy that people have appreciated us. All thanks to social media, people were already aware about our products even though the actual products touched down. To sum this up, it has been fairly comfortable for us to establish a totally new brand identity in Nepal.
What are the unique characteristics of CFMOTO as compared with other brands?
Every brand is unique with distinct characteristics. However, CFMOTO takes this proposition a little forward with the following best-in-class attributes:
- It is designed by KISKA GmBH, the company is amongst the top design companies of the world who have been majorly appreciated for bring KTM back to life from the verge of bankruptcy. The curves and edges in the CFMOTO design clearly makes it stand out amongst the most appealing naked motorcycle.
- The engine is a responsive single/twin-cylinder, liquid-cooled engine with SOHC/DOHC electronically fuel injected by Bosch EFI. The brakes are from JJUAN and are supported by Dual Channel Continental ABS. Similarly, all our bikes come equipped with CST Radial Tires, Dual Mode Riding Options and KYB Suspension.
- CFMOTO NK650’s participation and finishing in top 4 at the ISLE OF MAN has been a landmark for our 650cc motorcycle competing with other leading brands in the segment.
In a nutshell, CFMOTO is a stylish value for money proposition for motorcycle enthusiasts.
Is the Nepalese market a challenge because it’s cost-sensitive?
Earlier it was cost-sensitive, but today the perception has changed. Customers now want to own a quality product as long as the cost is justifiable. The shift from 125/150 cc to higher displacements explains about the elevated purchasing behavior of buyers.
From a customer’s point of view, how easily and readily are the spare parts available?
Speaking from a customer’s point of view, we realize the importance for quick availability of spare parts with a reasonable price tag. The fast moving and accidental spares both need to be available with acceptable time duration depending on their nature. We already have a complete inventory of spare parts from simple oil- filter to the motorcycle frame.
Apart from sales, our topmost priority is to develop as many authorized service centers as we can throughout the country. Also, we greatly realize the importance of an excellent after sales service. In fact, a well-equipped service center is our first requirement for authorized dealerships which has already been accepted in Butwal, Narayghat, Nepalgunj, Itahari and Pokhara. CFMOTO is already an internationally recognized brand, so there is a massive responsibility upon our shoulders to introduce and sustain the brand in Nepal.