Honda

Honda

Categories

INTERVIEW: VINAY RAINA, FORD INDIA

How do you see the Nepali market? Has the perception changed as compared to when you started?

We have been in the market for about 7 years now and through all these years the reception and the recognition we have had for our products has been exemplary. It is a necessity to us that we deliver what we have promised. What we also found is that the taste and preference of the Nepalese market is very dynamic and brand focused. People appreciate quality but at the same time they value ownership at the highest. The mindset here may be quite different from the Indian market but we have learned from it. We are confident that we will be able to grow in this market consistently.

As a brand we have put in a lot of work to give the market what it deserves. Customers will have easy access to information because of the transparency we provide. We have ensured that we are spreading ourselves all over the country. We have made it an aim to give our customers all the satisfaction from our products.

How dynamic is the portfolio of Ford in Nepal? How is Ford embracing the changing customers’ preferences?

If you look at our product range, you can see that we have products that cater to almost every segment. We have the Figo for individuals who want their first car to be impressive, energetic and well-equipped; then there’s the Ford Endeavour for individuals who have a liking for brawny SUVs with sheer road presence and comfort; and between this range, we have specific models that satisfies every individual’s needs.

I would say that we will be involved in catering to every category in the market and non-participation is not an option. You will continue to hear from us in the future as well and the new EcoSport is one of the first products that we have put in the market, so many more is yet to come.

In a competitive compact SUV segment, how does the new Ford EcoSport stacks up?

First things first, the Ford EcoSport has been a cult brand since its launch having cemented a top position in the competitive compact SUV segment. So, it was very important for us to be careful about all the changes, even the minor ones. The pressure was on us to further elevate the customers’ expectations while changing the dynamics of the vehicle. So, what we did was we upgraded the technological aspects of it. To give a number, more than 1600 parts have been upgraded to fit the market here in Nepal. You see a lot of visual changes but hundreds of non-visual aspects of the new EcoSport have also been modified to make the vehicle even better. You can feel it when you drive the car because these are significant changes.

What it does is that it gives a stance of a much bigger vehicle than it already is. The interiors are made better by upgrading to wider and softer seats to cushion the road situation in Nepal and to make travelling much comfortable. Also, the suspension has been tweaked to give customers a better experience.

Will the EcoSport help Ford to further penetrate in other markets?

We build EcoSport in six locations around the globe. We sell it in 100 markets. The Made in India Ford EcoSport is not only for this market but for America as well. The technology and the safety aspects have been modified differently for each market individually. It gives you a sense of quality delivered straight from the factory, a quality that’s found all around the world.

430 Total Views 2 Views Today

Related post

MY AUTOLIFE| SULOCHAN RAJBHANDARI : GRAVITY DE CONSULT

Mr. Sulochan Rajbhandari is an avid mountain biker, who loves exploring the varying geography of Nepal. Mr. Rajbhandari is the Managing Director at Gravity De Consult which deals with international liaisoning. Mr. Rajbhandari prefers to pedal his way around different places in the morning as a way of recreation and keeping his body healthy. So […]

Read More

THE HOT HATCH FROM SUZUKI| SUZUKI SWIFT

Correct us if we’re wrong, but one of the most loved hatchbacks in the market has to be the Suzuki Swift. Its hot hatch inspired styling gives it a very sporty yet elegant look. It has always been known for its endless modification options and there are some very uniquely modified Swifts driving around the […]

Read More

TEST DRIVE| FORD FREESTYLE: GET READY FOR THE ADVENTURE

With most of the newer car launches being either a hatchback, a crossover or an SUV, we can see a clear difference in the choice of the current market. The hatchback and the SUV categories have been heated up for quite some time now and the crosshatch segment, is not looking to be left behind […]

Read More

SAVE MONEY! DRIVE BETTER! | KALASH RATNA TULADHAR

One of the most important decisive factor while purchasing a daily commuter, apart from the budget and the resale value, is definitely the mileage it gets. The manufacturers also know that mileage is an important factor for the consumers and they display it prominently in their marketing campaigns. But with experience comes knowledge, or so […]

Read More

INTERVIEW| DEEPAK K. AGRAWAL: VICE PRESIDENT, JAGADAMBA MOTORS PVT. LTD.

Ever since its launch in India, the Apache RR310 has left a strong impression in the two wheeler market. The race thoroughbred has plenty of high tech design and features that have fans on their toes with anticipation. TVS’ flagship racer the Apache RR310 now sets course to make its mark in Nepal. We discuss […]

Read More

Shadow Top Brand Shadow