MAHINDRA ADVENTURE- “SUMMIT DRIVE 2018”Posted On: September 22, 2018 By : AutoLife Team
Mahindra & Mahindra Ltd. (M&M), a part of the US $ 20.7 billion Mahindra Group, today announced introduction of “Mahindra Adventure”, unique experiential marketing initiatives in Nepal, along with the flag off of Summit Drive-2018 to the Everest base camp. Started in 2011 in India, Mahindra Adventure is the pioneer of “the arrive and drive” concept to showcase the tough and rugged DNA of Mahindra vehicles. Since then every year, it has been giving people trips of a lifetime, be it the single-day off-road adventure – Great Escape or the multi-day expeditions to the most beautiful places in India and abroad. In 2012, it started India’s first and only dedicated Off-Road Training Academy that offers people a chance to get down and dirty and learn off-road driving from the experts. It also runs factory rally team where it rallies the SuperXUV 5OOs at the Indian Rally Championship with the top drivers/navigators in the business.
Mahindra is the No. 1 SUV player in Nepal with its flagship model of Scorpio, Thar, and XUV500 amongst others. With the launch of “Mahindra Adventure” led events, it will give wings to adventure seeking enthusiasts of Nepal. It will continue to dwell in its spirit of adventure through a series of events spread across the year, spear-headed by upcoming RARA expedition in association with Imagine Nepal and Great Escape. The initiative will be led by Agni Incorporated Ltd. in Nepal under the guidance of the experts from “Mahindra Adventure”. The announcement was made in the presence of Bijoy Kumar Y Chief of Adventure Initiatives, Mahindra & Mahindra Ltd., Mr. Cabinet Shrestha, MD, Agni Group and Mr. Chaitanya Kagalkar, Country Head -Nepal, Mahindra & Mahindra Ltd.
The occasion marked the flag off, of the Summit Drive, with a convoy of 29 vehicles consisting of the Mahindra Scorpio, the XUV500 and the Scorpio Getaway. It will go to the Everest Base Camp on the Tibetan (China) side, conquering the treacherous and challenging no road conditions in Nepal and Tibet. Once the bucket list item is ticked, the convoy will drive through the ‘roof of the world’, Tibet, to the forbidden city of Lahsa – home of the Potala palace and numerous monasteries. The convoy will be back to Kathmandu on 4 th October covering 3000 kms, along with the participant and organizing team.