NADA AUTO SHOW 2016: TVS

Jagdamba Motors-TVS unleashed their Be(a)st and unveiled the most-anticipated Apache RTR200 4V. One of the highlights of this year’s show, their stall turned things on its head… quite literally.

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They managed to prop three of the RTRs on the ceiling of their racing theme based stall which was pretty unique. The stall also has an indoor pavilion for the TVS Zest scooter.NEW LAUNCH: APACHE RTR200 4V

PRICE: Nrs 2,83,900

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Conversation with Vikram Paudel – Head of marketing – Jagdamba Motors – TVS

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We are going to launch the highly-awaited TVS Apache RTR 200 4V, and we are very excited for this event. The RTR 200 4V will be the showstopper in our stall. This product is completely new and better than the past lineup of the Apache RTR. As the RTR 200 4V is targeted towards the youngsters, I believe the 2016 NADA Auto Show will help us position our product with our target market. We believe the sales will exceed our expectations because we are receiving a lot of enquiries for our product. Rather than cash discounts, we are giving away safety gear for the riders. We are also coming up with a new scheme that will also create a positive brand value. We will do our best to meet the expectations of the market and ours as well.

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