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SARATHI CAB: SIMPLIFYING YOUR TAXI RIDE EXPERIENCE

 

How did you two come together to start Sarathi Cab?

We were both working in tech communities while pursuing our studies. Prakash was an open source community member whereas I (Ravi) was involved with Microsoft Community. Hence, we often met at various events held for students and partners. So, after a few discussion sessions and an extensive research, both of us realized the need of Sarathi Cab in Kathmandu City and we came to a conclusion to bring together our individual strength and form Sarathi Cab.

(Ravi is an expert on customer acquisition, digital marketing and branding. Prakash, on the other hand, is an entrepreneur who experiments on consumer focused tech ventures and social enterprises and has experience of working on value driven enterprises)

What is the main purpose of Sarathi? What are the facilities provided?

Nepal has the potential to benefit from strong growth in global travel mostly driven by neighbors China and India. While the cab industry standalone gathers NRS 12 Billion of transaction every year in Kathmandu, green plate (tourist) vehicles hold intercity rental business with decent transaction.

Considering the increasing demand for booking, leasing and carpooling, there is an opportunity for cab service industry in Nepal to position itself as a new industry.

It is expected that all operation and marketing activities will involve a systematic change in the way of booking, leasing, service handling and sharing is coordinated. Sarathi Cab operates within a multiple stakeholder environment where liaison with players from different industry is essential in providing mobility solutions.

The company which was established on 2016 started its operation from 2017. We have a vision to build a technology driven transportation management service company and bring diversified revenue stream ensuring economic stability, sustainable development and profitable growth. We hope to uplift the life of individual drivers and cab entrepreneurs while providing a reliable service to the customers.

The facilities provided by Sarathi are as follows:

For Drivers:

  1. Socially – Sarathi is focused on uplifting the drivers life by making it a respectful job in Nepal
  2. Economically – Sarathi secures every driver financially by working closely with their personal and family needs
  3. Psychologically – Sarathi provides a stress free environment from pressure of searching a customer
  4. Capacity Building– Sarathi conducts various trainings and workshops

For Cab Owners:

  1. Financially– Sarathi ensures timely payment via bank transfer in each owners accounts on term basis
  2. Secure – Sarathi helps the owners track their vehicle at any point of time and assures them the security of the vehicle
  3. Hassle Free– Owner does not need to find a driver to run his/her cab, Sarathi makes the process hassle free and Sarathi repairs the car
  4. Documentation– Sarathi takes care of all legal hassles like Insurance, Tax, Clearance etc.

For Customers:

  1. Economical and secure
  2. Hygienic and clean Cars
  3. Cash/Card/Wallet Payments
  4. 24*7 available, easy to find and assured ride
  5. Book via call or apps
  6. Offers, discounts, coupons, referrals
  7. Multilingual support

How do you come up with the name Sarathi?

We believe our drivers are employees who do not only drive well but also guide our customers and share their knowledge; the same as Bhagwan Krishna did in Mahabharata for Arjun. Hence, the name Sarathi.

Were there any obstacles in the initial phase or even right now while its operation?

There are many hurdles in the cab industry but we believe Sarathi will be able to solve those problems because we are not providing competition for any existing taxis but simply becoming a platform for them. If we have to pin-point one obstacle, then it has to be a lack of trust by cab owners and drivers. We do not blame them for this because there are many examples of similar failures in the past. However, we have been successful enough to clear those doubts and are ready to establish a stronger relationship in future.

How is the response? Is it what you expected?

The response to Sarathi Cab has been tremendous and we are overwhelmed by the responses we have received from the customers, drivers and cab owners. The most important thing is that we have been able to get that trust in such a short span of time.

What are your future plans? What can we expect more from Sarathi Cab?

We first aim to stream line all 10000+ cabs in Kathmandu and then expand the services to multiple cities. We will also bring many more services like apps and app-based payments in the near future. We also plan to diversify our operations beyond Nepal and challenge few big players like Uber/ Ola/Lyft etc.

What is the end goal of Sarathi Cab and how do you ensure the quality, or the safety issues that comes with it?

We as a team practice being:

Professional: Proficient and earnest in what we do, while showing genuine respect in dealing with our customers, partners, vendors, and teammates.

Process Oriented: Ensuring a consistent experience for our customers, and an efficient completion of drive

Passionate: Devoted to a job well done in a fun and outgoing culture

Collaborative: Focused on teamwork and on helping, encouraging, and valuing each other’s opinions and contributions

Communicative: Engaging customers and teammates through timely communication that provides clarity, reassurance, and a personalized touch

Caring: Care about our customers’, their business, and their experience with us

Strategic: Follow best practices without sacrificing innovation when it comes to serving customers.

By practicing these things, we make sure that the quality is not only unique and satisfying but also same for all customers. We are here to create a change in the market and for that we make sure that our values are practiced within our company first.

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