Tata Avinya breaks cover

Less than a month after unveiling a coupe concept SUV, the Curvv, built on the company’s second generation EV architecture, Tata has unveiled their other EV concept: the Avinya. The Avinya (‘Avinya’ means ‘innovation’ in Sanskrit) will be the company’s first EV based on their third-generation architecture and will be launched globally by 2025. 

Design and features 

Tata says this concept EV wears a mixed silhouette; the EV gets the essence of a premium hatchback, the versatility of an SUV, and the roominess and functionality of an MPV. The vehicle’s front and rear fascia get a significant LED horizontal bar light that is integrated with Tata’s redesigned logo. On the sides, the uniquely designed EV does away with the traditional segmentation of a car, and it comes without a B-pillar. The EV gets new butterfly-style doors. Unlike other standard butterfly doors seen in premium sport cars, the Avinya’s second-row doors, which are fixed to the C-pillar, open from the middle. The purpose of this is to enhance the sense of roominess and comfort inside the vehicle.

Inside, the Avinya’s interior design, purposefully made minimalistic, further… it’s futuristic, comforting, and tranquil…. The upholstery is made up of sustainable materials and on the dashboard is a steering wheel with a functional console (integrated with voice-activated systems). This EV concept is designed without any screens (such as an infotainment system) to reduce distractions inside the car and to create a stress-free environment for the mind and soul. Furthermore, the EV comes with an in-built aroma diffuser to enhance the experience of soothing  ambience.

On top of the premium cabin is a dome-shaped transparent roof.

The Avinya concept, based on the Pure EV Gen 3 architecture, will be built with light-weight sustainable materials, efficient electronic componentry, and the company’s own energy management strategies and algorithms. The  concept is engineered to be smart, spacious, and sustainable, yet techy. The company says the EV will feature next-generation connectivity, advanced driver assistance systems, and enhanced performance and efficiency.


Tata has revealed very few details regarding the EV’s powertrain and specifications. However, the company promises that the Avinya will come with an ultra-fast charge capability that will provide a minimum 500 km of range in under 30 minutes of charging. 

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