TVS Motors launches Spider-Man and Thor inspired NTORQ scootersPosted On: December 19, 2021 By : AutoLife Team
TVS Motor Company has announced the launch of its Spider-Man and Thor-inspired scooters under the TVS NTORQ 125 SuperSquad Edition. The new scooters will join the SuperSquad Edition (inspired by Marvel superheroes Iron Man, Black Panther, and Captain America), which was launched last year. The company has been associated with Disney India’s consumer products business for the SuperSquad edition of TVS NTORQ 125, India’s first Bluetooth-connected scooter with RT-Fi technology.
During the launch event, Aniruddha Haldar, Senior Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said: “We are thrilled to launch two new additions inspired by the Marvel superheroes Spider-Man and Thor. These are two very popular Marvel characters with a sizable and loyal fan following, whom we aim to delight and serve with these exciting offerings. We are optimistic that our customers will continue to ‘Play Smart with this launch. Play Epic’.”
The new Spider-Man and Thor versions come with a design sensibility that embodies the key characteristics of both superheroes. The design also incorporates the finer nuances of the superheroes’ characteristics, via subtle design elements both on the scooter and the TVS Connect App.
The TVS Connect App of the SuperSquad Edition, powered by SmartXonnect*, comes with a customised UI inspired by the characters. The app opens with a silhouette of the respective character insignia, such as the Spider-Man logo and Thor’s hammer. Further, each app screen is crafted with a unique character trait of the selected superhero, making for a complete Marvel experience.
In India, the TVS NTORQ 125 SuperSquad Edition scooters are priced at INR 84,850 (ex-showroom, Delhi).
Source: TVS Motor Company