The Geneva motor show – traditionally a neutral ground for the world’s automakers – attracts a wide range of production and concept cars from the entire spectrum of auto manufacturers. Tata Motors has been showcasing its cars at the show since 1998 and this year marks the 20th year of participation and global unveil of India’s first digitally native, connected, ‘phygital’ experience, crafted in a two-seater sports coupe –  RACEMO under the company’s TAMO sub-brand.


Two versions of the Racemo have been unveiled – the Racemo and the Racemo+. The latter is a track focused, stripped out version that’ll soon feature in Microsoft’s Forza Horizon 3, making it the first Indian car to be available on this platform.


As a core element of its new Passenger Vehicle strategy, Tata Motors recently introduced its new sub-brand – TAMO, an incubating center of innovation working towards new technologies, business models and partnerships in order to define future mobility solutions. Tamo operates as an agile, ring-fenced vertical, in a low volume, low investment model to provide fast tracked proves of technologies and concepts.


According to Tata Motors, ‘Racemo’ is India’s first connected car. Powered by Microsoft, Racemo will bring alive connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface, creating a new benchmark in the industry for connected vehicles.


Powering the Racemo is a turbocharged 1.2-litre Revotron engine which makes 190 PS@6500 RPM while delivering a max torque of 250 NM@2500 RPM. The Racemo can accelerate from 0-100 km/h under 6 seconds.


Inside, the Tamo Racemo has a simple and functional, racecar-derived interior with three large displays in the instrument area. They will feature advanced navigation, predictive maintenance, remote monitoring and over-the-air updates using Microsoft cloud-based technologies. Like other supercars, most of the functions are integrated on the steering wheel.


Power is sent to the rear wheels via a 6-speed Automated Manual Transmission (AMT) with push button reverse and paddle shifters. As for safety, the car features ABS and EBD while the body itself is made with crash safety protection. Driver and passenger airbags are present as well.


The Racemo is built on a patented MOFlex Multi-Material Sandwich structure -a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market. According to Tata Motors, this is being used for the first time in the automotive industry for passenger vehicles. The Tamo Racemo is expected to make its India debut at the 2018 Indian Auto Expo.


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